Charles Esther
Nigerian singer, Ayra Starr, has admitted she is uneasy that her new ‘Hot Body’ challenge on social media may trigger conspiracy theories about her.
The Mavin Records star took to her X handle to say she hopes the viral trend will not result in unfounded accusations.
“I better not get any mami water allegation because of this hot body video,” she wrote.
The Birth of the ‘Hot Body’ Challenge
‘Hot Body’ is Ayra Starr’s first single since joining American mogul Jay-Z’s Roc Nation.
To promote the release, her team launched a trend where young women record themselves dancing and showcasing their “hot bodies” with the track playing in the background.
While the campaign has drawn attention, it has also sparked criticism, with some accusing the singer of encouraging nudity.
Backlash and Industry Reactions
Singer Jaywon recently questioned Ayra Starr’s fashion choices, even asking whether she had parental guidance when it came to her public image.
Such comments reflect broader concerns from critics who feel the singer’s bold persona often courts controversy.
Echoes of Past Conspiracy Theories
This is not the first time an artist under Mavin has been linked to conspiracy rumors.
In 2023, Ayra Starr’s label mate, Rema, faced accusations of promoting “satanic” and “Illuminati” symbols during his O2 Arena concert in London.
Rema later clarified that the horse he rode on stage was modeled after a Benin artifact, while his mask was a replica of the famous Queen Idia mask.
Rema’s Public Denials
In March 2025, Rema reiterated in an interview with Rolling Stone that he has no ties to the Illuminati, dismissing claims that he worships the devil or engages in bizarre practices.
His clarification highlights how easily cultural symbols can be misinterpreted as dark imagery in global pop culture.
Ayra Starr Hopes to Avoid Same Fate
With the “Hot Body” trend rapidly spreading, Ayra Starr appears keen to prevent her artistic expression from being misread as something sinister.
Her candid remarks reflect both a sense of humor and a genuine concern that conspiracy theories could overshadow her music.
