L’Objet, a luxury home design and fragrance brand, is a testament to the power of artistic vision and craftsmanship.
Founded in 2005 by Elad Yifrach, the brand has carved a niche in the high-end decor market, boasting elegant boutiques in major cities, including New York, Paris, London, and New Delhi.
For 20 years, Yifrach has remained at the helm as creative director, infusing L’Objet’s products with a deep sense of storytelling, artisanal beauty, and Mediterranean-inspired charm.
From Humble Beginnings to Global Presence
Yifrach, originally an interior designer in Beverly Hills, started L’Objet in his mid-20s out of a desire to experiment with handmade decorative pieces.
Without the digital tools entrepreneurs rely on today, he built the brand through grassroots methods — face-to-face meetings, artisan collaborations, and relentless pitching to luxury retailers.
One of his first major breakthroughs came when Bergdorf Goodman agreed to stock his creations.
Even with such early wins, Yifrach faced tough challenges.
He recalls a silent opening of his first New York showroom in 2010, where days went by without a single visitor.
But that moment of fear was ultimately a turning point, giving L’Objet a physical identity and an anchor for future growth.
Craftsmanship and Creativity at the Core
L’Objet’s success is deeply rooted in craftsmanship and creativity.
For its 20th anniversary, the brand released nature-inspired objets, including a gold-plated ladybug bottle opener and a porcelain bowl shaped like cenote wavelets.
In addition, it expanded its fragrance collection with a new eau de parfum called Blindfold, developed with master perfumer Yann Vasnier.
Yifrach’s Mediterranean upbringing and international travels inform his design sensibility.
He collaborates with artisans and artists worldwide, such as Ruan Hoffmann and the Haas Brothers, blending artistic expression with functional luxury.
Navigating the Luxury Market Today
Yifrach acknowledges that building a luxury brand demands time, vision, and persistence.
He stresses the importance of carving out a unique space and convincing the market of the brand’s worth.
According to him, quality and timeless aesthetics are crucial for long-term success in luxury, especially as consumers become more discerning and seek transparency.
L’Objet emphasizes sustainable materials like organic porcelain, ceramic, and 24-karat gold, a challenging material to master in craftsmanship.
Collaboration and Continuous Innovation
Collaboration plays a vital role at L’Objet, driving fresh ideas and maintaining creative tension that fuels innovation.
CEO Stanislas Le Bert highlights the importance of storytelling and emotional connection in luxury housewares and fragrances.
L’Objet’s team continuously refines their techniques and product line to avoid dilution and maintain the brand’s identity.
Yifrach believes authentic artistic expression in design is what ultimately resonates with consumers.
Looking Ahead: Time, Attention, and Intention
Reflecting on two decades of growth, Yifrach sums up his philosophy succinctly:
“Time is the prime ingredient. That’s how you build a luxury brand — time, attention, intention, and telling your story to the right people, with the right people.”
L’Objet has achieved eight-figure revenue growth and aims to double its income in the coming years, driven by expanding direct-to-consumer channels and new boutique openings.
The journey shows how creativity, craftsmanship, and a clear brand vision combine to build lasting success in the competitive luxury market.