David Awoyode
British-Nigerian artist Darkoo believes women are the driving force behind the popularity of many songs and genres.
Women Influence What Men Listen To
Speaking on the Comfortably Speaking podcast, the “Favourite Girl” hitmaker said women’s preferences often inspire men’s playlists. According to her, many men play songs they know women enjoy, especially in social settings.
Amapiano’s Rise Linked to Women’s Dance Trends
Darkoo cited the South African genre Amapiano as an example, saying it became mainstream after women began creating viral dance content to its beats on social media.
Social Media’s Role in Music Popularity
She noted that at first, women were mocked for dancing to Amapiano online, but their enthusiasm eventually influenced men to embrace the genre.
Music Industry Shaped by Female Tastes
“The truth is, music — and the world in general — is dictated by women,” Darkoo said. “A lot of the music you like is because women liked it first.”
Charles Esther