New York: StockX Reports Snoafers Outselling Retail as New Balance Leads Trend

According to sneaker marketplace StockX, New Balance has dominated recent sales thanks to the release of its 1906L snoafer, a sneaker-loafer hybrid that has surged in popularity.

What Are Snoafers?

Snoafers — a blend of sneakers and loafers — combine professional style with the comfort of athletic soles. They’re aimed at a younger audience eager to blur the line between workwear and casual fashion.

Demand Outpaces Supply

Many snoafers are selling above retail value on StockX, signaling strong demand.

“When a shoe carries that kind of premium, it proves there’s genuine interest,” said Brendan Dunne, Senior Director of Customer Community & Engagement at StockX.

Divided Opinions in Fashion

Not all stylists are convinced. Reginald Ferguson, founder of NY Fashion Geek, argued that snoafers don’t belong in a professional setting. He called the look a spinoff of older hybrid shoes, only this time targeting Gen Z and younger millennials.

A Statement Piece in Any Setting

Despite the debate, Dunne shared that he wore his New Balance 1960L snoafers with a tuxedo at a friend’s wedding — with the groom’s approval.

Popular Snoafers and Prices

Nike Air Max Phenomena – $155

• Released: July 7, 2025 (Serena Williams Design Collection).

• Resale Price: $214 (≈ 38% above retail).

• Sizes: Sold out on Nike’s site.

New Balance 1906L – $160

• Released: September 2024.

• Considered the kickstarter of the snoafer trend.

• Over 9,000 sales on StockX.

• Resale Price: ~15% higher than retail.

Hoka One Speed Loafer – $185

• Released: January 2025.

• StockX Price: Around $341 (≈ 84% above retail).

Office-Ready or Fashion Risk?

Whether snoafers belong in the office depends on company culture:

• Yes → Creative roles (e.g., Artistic Director at Complex).

• No → Conservative professions (e.g., first-year banker at Goldman Sachs