According to sneaker marketplace StockX, New Balance has dominated recent sales thanks to the release of its 1906L snoafer, a sneaker-loafer hybrid that has surged in popularity.
What Are Snoafers?
Snoafers — a blend of sneakers and loafers — combine professional style with the comfort of athletic soles. They’re aimed at a younger audience eager to blur the line between workwear and casual fashion.
Demand Outpaces Supply
Many snoafers are selling above retail value on StockX, signaling strong demand.
“When a shoe carries that kind of premium, it proves there’s genuine interest,” said Brendan Dunne, Senior Director of Customer Community & Engagement at StockX.
Divided Opinions in Fashion
Not all stylists are convinced. Reginald Ferguson, founder of NY Fashion Geek, argued that snoafers don’t belong in a professional setting. He called the look a spinoff of older hybrid shoes, only this time targeting Gen Z and younger millennials.
A Statement Piece in Any Setting
Despite the debate, Dunne shared that he wore his New Balance 1960L snoafers with a tuxedo at a friend’s wedding — with the groom’s approval.
Popular Snoafers and Prices
Nike Air Max Phenomena – $155
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Released: July 7, 2025 (Serena Williams Design Collection).
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Resale Price: $214 (≈ 38% above retail).
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Sizes: Sold out on Nike’s site.
New Balance 1906L – $160
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Released: September 2024.
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Considered the kickstarter of the snoafer trend.
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Over 9,000 sales on StockX.
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Resale Price: ~15% higher than retail.
Hoka One Speed Loafer – $185
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Released: January 2025.
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StockX Price: Around $341 (≈ 84% above retail).
Office-Ready or Fashion Risk?
Whether snoafers belong in the office depends on company culture:
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Yes → Creative roles (e.g., Artistic Director at Complex).
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No → Conservative professions (e.g., first-year banker at Goldman Sachs