Charles Esther
K-pop sensation Seventeen has launched a unique collaboration with Chinese toymaker Pop Mart, unveiling a limited run of custom Labubu dolls.
The collectible toys, which combine fashion, art, and pop culture, are now listed on Pharrell Williams’ auction platform, Joopiter.
This release coincides with the upcoming debut of Seventeen’s new song, Bad Influence, which drops on June 11 and is produced by Pharrell himself.
Each of the 14 dolls represents a blend of Seventeen’s visual identity and Pop Mart’s globally recognized Labubu figure.
Details of the Seventeen x Labubu Collection
The Labubu dolls in this collaboration stand at 6.7 inches tall and feature a brand-new design that has never been seen before.
Each figure is styled in a gray onesie designed by Carhartt and features neon green fur, black toenail polish, and a mixed metal necklace.
This marks the first time Labubu has teamed up officially with an international fashion brand.
According to Joopiter’s website, the collection is described as a “cultural crossover” that merges collectibles, streetwear, and K-pop aesthetics.
High Demand and Soaring Auction Prices
Although the expected bid range started at $300 to $500, some of the Seventeen Labubu dolls have already reached bids as high as $2,200.
Bidding is set to close in one week from the time of listing, and the dolls are expected to fetch even higher prices before then.
The auction is being conducted as part of a charity initiative, though no official statement has been made about the beneficiaries.
This collaboration reflects both Seventeen’s growing influence in global fashion and Pop Mart’s continued dominance in the collectible toy market.
Part of a Bigger Fashion Move with Sacai
The Labubu dolls are part of a broader collaboration between Seventeen and Sacai, a prominent Japanese luxury brand.
In addition to the dolls, the collection features fashion-forward items like leather jackets, caps, hoodies, and a signed white T-shirt by 11 members of Seventeen.
This high-end partnership positions Seventeen not only as musical icons but also as serious players in fashion and branding.
Labubu’s Deep Ties with K-pop Culture
Although this is the first official K-pop collaboration with Labubu, the doll already has a strong connection with the genre.
Labubu gained popularity in part thanks to Lisa of Blackpink, who posted about the toy on Instagram in April 2023.
Since then, the figure has become a collector’s favorite across Asia, with Pop Mart seeing its stock price rise by roughly 600% in the past year.
The Seventeen edition is expected to further drive hype and demand among both fans and collectors.
A Fusion of Music, Fashion, and Pop Culture
The Seventeen x Pop Mart collaboration is a striking example of the global crossover between pop culture sectors.
With fashion names like Carhartt and Sacai involved, and music by Pharrell Williams on the way, this project is much more than a toy release.
It stands as a cultural moment uniting music, fashion, and collectibles in a way that appeals to fans around the world.
As the auction nears its close, the buzz surrounding Seventeen’s Labubu dolls shows no signs of slowing down.
Whether you’re a K-pop fan, a collector, or just intrigued by cultural mashups, this drop is one to watch.
