Taylor Swift is preparing to make a rare podcast appearance on the New Heights show, co-hosted by her boyfriend, NFL star Travis Kelce.
The episode, set to air Wednesday at 7 p.m. ET, will feature Swift teasing her upcoming twelfth studio album, The Life of a Showgirl.
Instagram Engagement Breaks Records
On Tuesday, Swift leveraged her 280 million Instagram followers alongside Kelce’s podcast audience to announce the appearance and album.
Within 12 hours, the New Heights Instagram post had reached 4.5 million likes and achieved a staggering 145% engagement rate, according to Metricool data.
The podcast’s account has approximately 3.1 million followers, meaning the likes and comments far exceeded its usual reach.
Outperforming Typical Social Media Metrics
Metricool notes that average Instagram engagement rates range between 0.5% and 0.69%.
Swift and Kelce’s teaser smashed those averages, while a second New Heights post — not shared to Swift’s audience — still generated over 1.7 million likes and 60,000 comments, achieving a 54% engagement rate.
Swift Effect Spills Over to Other Podcasts
The “Swift effect” extended beyond New Heights.
Alex Cooper’s Call Her Daddy podcast posted a teaser for a mystery guest hours before Swift’s announcement, prompting Swifties to speculate in the comments.
This pushed the post’s engagement rate to 2.46%, despite no confirmation of Swift’s involvement.
Past Guests vs. Swift’s Star Power
While New Heights has hosted major celebrities like LeBron James — whose January appearance drew over 600,000 likes — Swift’s participation marks a rare foray into podcast interviews for the pop icon.
Fans and analysts alike predict her feature could propel the show to unprecedented popularity.