Charles Esther
MSC Cruises, a major player in Europe’s cruise industry, is sailing full speed ahead into the American market.
With the launch of MSC World America — its newest and most US-focused mega-ship — the company is aiming to win over American travelers with tailored experiences and attractions.
The massive vessel, now sailing out of Miami, represents MSC’s first ship designed specifically for the US cruise market.
It introduces American-friendly changes while retaining the brand’s European heritage.
American Appeal Meets European Flair
Gone are the days when MSC’s offerings catered mainly to sunbathing Europeans.
Today, the cruise line has revamped 40% of the onboard venues to meet the preferences of US guests.
This includes the addition of all-American classics like burgers, pizza, a sports bar, and a comedy club.
Features like Eataly and Paxos bring Italian and Greek flavours to life, while also tapping into American love for themed dining.
It’s a blend of Euro-style dining and American-style service.
More Action, Less Sunbathing
In Europe, sun loungers rule the decks.
But on MSC World America, guests will find an outdoor amusement park instead.
Known as The Harbour, this area includes dry slides, waterslides, rope courses, and the Cliffhanger — a swing that lifts guests 164 feet above the ocean.
This area was created based on research showing Americans prefer activities over lounging.
Pools and Shade Designed for US Tastes
Americans like to be near water — but not necessarily submerged in it.
MSC responded by designing pools with shallow sections for sitting and relaxing.
And because many American travelers seek shade, the ship’s design subtly incorporates covered walkways, canopied seating areas, and shaded dining zones.
Dining the Fast-Casual American Way
Dining on MSC World America is fast, friendly, and flavorful.
Unlike the leisurely two-hour dinners preferred by many Europeans, Americans like shorter, more engaging dining experiences.
This inspired the addition of four fast-casual venues: Harbour Bar and Bites, Promenade Bites, Pizza and Burger, and a poolside grill.
Yet, even with faster service, the menu still leans European.
Guests enjoy meals like veal ossobuco and fresh mozzarella, reminding them of MSC’s roots.
New Restaurants Inspired by American Preferences
The ship introduces two brand-new restaurants: Paxos and Eataly.
Paxos replaces World Europa’s seafood venue and brings a Greek-island vibe, complete with white and blue décor and bougainvillea.
Eataly replaces a modern Nordic concept, making Italian cuisine the ship’s gourmet flagship.
These changes were driven by guest feedback, which showed Americans prefer restaurants linked to a specific cultural identity.
A Sports Bar That Screams Americana
MSC collaborated with a US design firm to craft the All-Stars Sports Bar, replacing the former Malt Lounge.
The bar is packed with tap beers, dartboards, and an abundance of TV screens — everything American sports fans could want.
It also features a microbrewery producing three US-style beers: a pilsner, a light beer, and an IPA.
A Dedicated Entertainment Space
Historically, entertainment like comedy, karaoke, and piano shows floated between lounges.
Now, they have a permanent home in The Loft, which contrasts World Europa’s English tea room.
It’s another example of MSC tailoring its offerings to American tastes while maintaining a hint of European charm.
A Cruise Ship for the Modern American Traveller
With MSC World America, the cruise line has hit a sweet spot: European elegance fused with American fun.
The ship delivers fast service, fun attractions, iconic food, and convenient layouts — all tailored for a US audience.
MSC’s expansion into the US market might have taken years of planning, but the result is a cruise experience built to satisfy both sides of the Atlantic.
