Charles Esther
For years, Terra has been known for its unique philosophy of “unwrapping joy.”
This idea goes beyond products, creating shared experiences that deeply connect with audiences.
In Big Brother Naija Season 10, Terra has elevated this tradition by capturing memorable house moments and turning them into lasting cultural highlights.
The Launch of the House of Joy
This season introduced Terra Cube’s “House of Joy,” a vibrant digital hub within the BBNaija space.
At its center is Meme O’Clock, a fun initiative that transforms dramatic, funny, and relatable house moments into memes.
Fans are no longer just viewers—they become co-creators, sharing laughter, drama, and excitement as part of the show’s evolving story.
How Viewers Participate
Participation is easy and interactive.
Fans only need to spot a standout moment, take a screenshot, and use Terra’s official meme template from Instagram.
By adding captions and sharing their memes, viewers earn a place on the weekly leaderboard.
The Terra House of Joy Leaderboard
Each week, Terra highlights the top three memes based on creativity, relatability, and shareability.
Winners gain recognition in the BBNaija community and receive prizes, blending competition with fun.
The quick adoption and daily flood of entries prove how much fans enjoy expressing themselves creatively.
Capturing BBNaija’s Emotional Spectrum
The memes reflect everything from subtle facial reactions to wild Saturday night parties.
They capture diary room confessions, witty one-liners, and even moments that transcend the show, serving as social commentary or universal humor.
Terra’s Commitment to Shared Experiences
According to Probal Bhattacharya, Chief Marketing Officer of TGI Group, being part of BBNaija goes beyond brand visibility.
It is about delivering authentic experiences, sparking joy, and creating memories that outlive the show.
Terra Cube invests in energy, laughter, and togetherness, staying true to its promise of “Unwrap Joy and Unleash Taste.”
Expanding the Joy Beyond the Screen
Through this initiative, Terra has not only maintained its legacy but expanded it.
It has turned spontaneous TV entertainment into a nationwide cultural celebration.
A Taste That Matches the Experience
Terra Seasoning Cube is crafted with carefully sourced ingredients designed to satisfy Nigerian tastes.
It adds flavor, aroma, and richness to every meal, available in Beef, Chicken, and Jollof flavors across the country.
Every dish cooked with Terra guarantees a memorable homemade taste experience.
